Monday, March 17, 2014

What You NEED TO KNOW About Digital Distribution

Hello Artists and Bands!

You've created that perfect mastered CD, and you've more than likely paid thousands of dollars to get it done.  What you didn't realize is that you need a plan to market and distribute your music.  The problem now is that most of the distributors leave your product on the shelf and do not market your product, which means more money out of your pocket.

But that's not all.  Once you've gotten your distribution setup, and the marketing in place.  How much of each sale of your single or CD is really going into your pocket?

How many middlemen are you willing to tolerate before the money finally goes into your pocket?


Every contract is different, but the average high-end royalty deal with a record company will pay musicians $1 for every $10 retail album sale.

And it can be a lot worse than that; a low-end royalty deal only pays 30 cents per album sale -- amazingly small for a CD purchase, especially considering that bands may have to divide that among several members.

A $9.99 download on a program like iTunes nets artists a modest 94 cents -- less than a 10% cut. The record company takes $5.35 and Apple keeps the remaining $3.70.

Artists get nine cents for each individual song downloaded on Napster and iTunes. To put that into perspective, musicians need to sell 12,399 songs a month to earn a salary equal to a McDonald’s employee.

Perhaps that is why many popular artists have yet to cave to Apple and Napster, preferring to sell through other venues instead.


Do you enjoy listening to streaming music online? Online streaming services like, Rhapsody and Spotify pay each time users click play, but the numbers are a pittance.

Listeners have to stream an artist’s songs 849,817 times on Rhapsody, 1,546,667 times on and 4,053,110 times on Spotify respectively to earn a monthly salary equal to minimum wage.

So how do artists survive in this industry? While music sales are part of the equation, they aren’t the only ways these artists are paid for their songs.

The real money for musicians lies in touring. Many musicians put up with the exhausting pace of life on the road because touring can be much more profitable than music sales.

After becoming famous and obtaining a loyal following, it often makes the most sense for artists to dump their record company and go at it alone. The most successful, entrepreneurial artists often start their own record companies, going on to find their own up-and-coming artists to profit from.


UNIR1 is the solution to many of these problems that artists face in the music industry.  First and foremost, we're not greedy and we understand what the word "VALUE" means in regards to uploading your music to a distribution or streaming service.  UNIR1 Global Network is a team of like minded individuals whose passion is to change the game in the music industry and putting it back into the hands of the independent artist.  UNIR1 cuts the middleman out and follows through with everything we say we are going to do.

There are no limits to what you can become!
"Things Just Get Better When You and I are 1."

For more information on UNIR1 or to setup an appointment with one of our staff please call us at 518-795-9500 or email us at and we be happy to assist you.


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